Fashion
styling by
Daniya Sammour
Editorial, campaign, runway and e‑commerce styling — building the look from first moodboard to final frame.
Selected work
No projects in this category yet.
About Niya

Sydney-based stylist and fashion director creating looks that are considered, cinematic and built around the story.
NIYA is the styling practice of Daniya Sammour, a graduate of the National Fashion College. She works with magazines, brands and production teams across editorial, campaign, runway and e‑commerce — handling everything from concept and pulls through to fittings and on‑set styling.
Services
- Editorial styling Print & digital
- Campaign styling Brands
- Runway Shows & fittings
- E‑commerce Product & model
- Fashion direction Production
Clients & collaborators
- Milky Mag Editorial
- Helly Hansen Campaign
- Sheraton Grand Production
- American Apparel Campaign
- LVL UP Sports Campaign
- GRAVEYLANE E‑com & runway
- Comma Football Campaign
- Moda.25 Runway
NIYA vol. 1
Everything is hard before it’s easy
from me, to you — with love.
The blog
6 posts
From fashion studies to a styling career
How a fashion business education became the backbone of NIYA STYLING, told for the National Fashion College.
Read the story →



